Advance Digital

…Personally, I never close Cerebro at all. One of out past sales directors taught us to never shut down the computer – so we never close our e-mail clients and never shut down computers. To this mantra I’ve added ‘never close Cerebro’. If I need to do something, I just switch over to its window and do it. We do everything in Cerebro – assign tasks to employees, pass files over to the client, discuss details with them, use it as an IM, and so on. Some clients even refuse to discuss anything unless it’s by phone or in Cerebro. And since you can’t always spend half an hour talking on the phone, it’s easier to just message them with what we’ve done and how. We send them mockups, JPG and PSD files, documents — everything.